AI Act and AI-generated video: what brands and agencies must do
Article 50, the digital omnibus, the EU code of practice and Italian law: who must label AI-generated video, when and how. With a checklist for your brief.
Notes from the set.
What we learn making AI video every day: tools, rules, case studies and craft. Every number comes with its source.
AI video models in 2026: Veo, Kling, Seedance and how to choose
Veo, Gemini Omni, Kling, Seedance, Runway, Luma: what each model does as of October 2026, the end of Sora, and how to pick the right engine for every shot.
AI ads that sparked debate: what brands should learn
Five AI ads that divided audiences, from Coca-Cola to the 2026 Super Bowl: what worked, what didn’t, and what they teach anyone planning one.
AI video direction: why a prompt won’t make it look like cinema
Audiences don’t punish AI, they punish neglect. What direction means in AI video, lever by lever, with a shot-by-shot before-and-after.
Consistent characters in AI video: the same face in every shot
Character sheets, approved frames, references and trained identities: how to keep the same face in every shot of an AI video, and what changes when it’s real.
Football AI video: how clubs, leagues and media tell the game
AI-designed kits, automated highlights, AI voices and image rights: what clubs, leagues and media are doing, and how to use AI in football without getting burned.
AI video copyright: who really owns a video made with AI?
An AI-made video is protected only where human intellectual work sits behind it. Italian law, the EU view, tool terms and the clauses your contract needs.
Vertical video 9:16 in 2026: data, rules and how to make it work
Official figures, platform rules and a method for shooting or generating 9:16 vertical video that works, without losing every other format.
AI dubbing and lip-sync: localise a video without reshooting it
Cloned voices, timing and lip-sync: how to take a video into another language without reshooting, what the 2026 tools do and what the law asks.
How to become an AI director in 2026: skills and a real path
What an AI director does, what the data says about demand, the skills that matter and a practical path for video makers, editors and photographers.
